[20187] - PR Officer – Full time, permanent – hybrid role

PR Officer – Full time, permanent – hybrid role
Working within the Communications team, the PR Account Manager will identify and implement effective PR strategies to promote the company, and its consumer website.

Key Responsibilities:

• To identify, initiate and nurture effective PR relationships to maximise opportunity for coverage within consumer, trade, and practitioner press.
• To create and maintain an effective press office.
• To capture press activity to inform the company of key media trends and concerning media messaging
• To create and maintain the Media Insider press summary for stakeholders.
• To maintain PR relationships with influential journalists working within the natural products arena, and forge effective PR relationships to ensure that the company are at the forefront of their thinking when communicating
• To identify and implement campaigns and events to promote the vision and values of the company, and to broaden awareness and reach.
• To diligently capture and present data required to communicate PR progression to key stakeholders.
• To identify and implement effective digital/social media PR strategies to increase the company’s reach to the media, members, consumers, and stakeholders.
• To identify and implement PR opportunities, and to increase awareness of the expert nature of information available from the company to our stakeholders, members, the media, and consumers.

Person Specification:

• 3 years+ PR experience
• A proven record of identifying and implementing digital marketing/social media strategies.