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[20589] - Mid-Level Strategist

  • Permanent
  • London
  • Posted 4 weeks ago
  • £ 55,000 - £60,000 per annum

Mid-Level Strategist
Salary £55,000 – £60,000 per annum
Based in London

Hybrid work pattern

Key Responsibilities

  • Be an expert in the sector and have industry insight of clients
  • Assisting the client account teams to implement ongoing action plans
  • Leading the development of data and research capabilities
  • Providing the client service leads with ongoing and insight development. To underpin proposals and recommendations to clients on strategic communication issues, across allocated accounts
  • Support the development of client account planning
  • Assisting client teams establish clear metrics to evaluate the achievement of client marketing objectives and aggregating the information for presentation
  • Responsible for managing the day-to-day strategic support for clients
  • An understanding of and able to take direction on the implementation of research projects and data analysis and application
  • Overseeing the creative planning function with creative brief development, including audience insight generation; distilling client briefs to clear business challenges/purpose and single-minded propositions, to inform the development of the creative process
  • To provide expert support in consumer way-finding trends and solutions
  • Support the creative brief writing process with audience insight research and client product/service category investigation
  • Work with the relevant teams providing them with supportive client/brand and audience insight for the development of social media
  • Assisting the marketing team with the direction and development of content to showcase expertise
  • Support the development of new agency tools and capabilities
  • Attend industry events and provide feedback for the team
  • Provide articles for industry press
  • Working with team members to create new opinion pieces and research insights which support marketing communication plans

Person Specification

  • Proven experience in a communications role – demonstration of consistent involvement in the brand planning process
  • Exhibit a clear understanding of general marketing and event marketing practices, terminology, strategy/planning methodologies, and in-market execution of concepts
  • Progressive familiarity with the broad range of key industry trade-shows and conference events globally and knowledge of best-practice brand experience activations
  • Excellent written communication skills, time-management able to set and deliver own deadlines, able to adapt to work in a high-performance fast-paced environment
  • Progressive understanding of the creative process, especially in respect to event and experiential branded environments
  • Able to transform research into actionable insight
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