The Account Executive/Manager’s responsibility will be to forge partnerships with strong brands, charities and corporates, delivering sponsorship activations that meet the needs of our sponsors and partners.
There will also be an element of assisting the New Business Director to bring in new sponsors into the business from contributing in a ‘pitch’ meeting or by providing information for that meeting.
With the Partnership Team which comprises 3 people.
With the wider organisation, particularly the Marketing and Operations Teams
With partners / sponsors and charities.
To be a key member of the Partnership Team dealing with the day-to-day management of partners, both from a commercial and a charity perspective.
To arrange and attend meetings with partners to understand partner objectives (whether they be brand awareness, data capture, education or something else), build relationships and to develop suitable activations to meet these objectives.
To attend ‘pitch’ meetings in conjunction with other members of the business to bring new sponsors into the business.
To be responsible for renewals of current partners that they look after..
To deliver the operational elements of sponsorship activation e.g. creation / delivery of branding.
To attend some weekend events as a representative of the commercial team and to carry out relevant duties within that event.
To be considered for this position you must be able to meet the below criteria:
At least 3 years’ account management experience either at senior account executive or account management level.
Previous work experience or passion within a sports environment would be an advantage.
Understanding of social media and its role in sponsorship marketing.
Understanding of the role of data in sponsorship marketing.
Understanding of the role content has in communication.
Commercially sound with an appreciation for budgets.
Good organisational skills and time-management skills.
A good understanding and knowledge of Microsoft Office programmes such as Word, Excel and Powerpoint.
Interact courteously and effectively with partners, participants and staff to establish, maintain and foster positive and harmonious working relationships.
Exercise good judgment, flexibility, creativity, and sensitivity in response to changing situations and needs.